Monday, 3 November 2014

Few Observations on the 2014 Lok Sabha Elections

P. S. Prasanth


The 1984 Lok Sabha elections was the last parliamentary election to throw up an outright majority for one party with a clear choice of a leader to become the Prime Minister. The country experimented with various coalition governments at the Centre for the next 25 years. Now, in 2014, in the 16th Lok Sabha elections, for the first time in the history of independent India, a non-Congress party, the Bharatiya Janatha Party (BJP) acquired simple majority on its own under the leadership of Shri. Narendra Modi. This time around, most psephological projections had indeed indicated a lead for the BJP in the elections. But, given the experience of hung parliaments and coalition governments none could predict the scale of BJP's victory, clinching 282 out of the 428 seats for which it had put up candidates.

Now, what are the major observations that can be made on this decisive outcome of 2014?  In the following three sections, some significant points brought out by expert-studies on the 2014 national elections are compiled.  This article is a consolidation of five analytical essays that appeared in the Economic & Political Weekly on the recently held parliamentary elections; the indebtedness to the authors (Suhas Palshikar, Pradeep Chhibber, Rahul Verma, E. Sridharan, K.C. Suri and K.K. Kailash) of those scholarly articles is deeply acknowledged.  This write-up is organised in the following manner: in the first section, the decline of the Congress Party is examined; the second one is a light discussion on the rightward drift of the growing Indian middle classes; the third section discusses the rise of the BJP where the so-called ‘Modi-wave’ too is briefly glanced at.  Finally, it is a round-up of a conclusion.

1.      Decline of Indian National Congress

“What happened to the Congress Party in 2014 has all the characteristics of an electoral disaster rather than a defeat” [1].  In terms of both seats and votes, the recent parliamentary elections saw the Congress dip to the lowest level ever in its electoral history.  With just around 19% of the votes and 8% (44) of the seats the grand old party recorded its worst ever defeat.  The hegemony of the Congress over the polity had indeed started to decline since the party’s defeat in the 1977 elections in spite of the strong leadership at that time under Smt. Indira Gandhi.  Since then the Congress had always been on slippery ground; in 1984 and 1991, the party made gains in the wake of two assassinations.  In 2004, UPA-I came to power under the stewardship of the Congress but its performance was not impressive in terms of both votes and seats.  A semblance of recovery took place between 2004 and 2009 and UPA-II came to power in 2009. However, since 2009, the party began to stagnate and lost momentum completely.  Just before the general elections of 2014, the credibility of the party and its leadership had reached its nadir.  Retrospectively, the ephemeral victory in 2004 and the slight recovery in 2009 can be viewed only as temporary features [1].  In May 2014, the Congress entered the electoral fray with a disadvantage.  Broadly speaking, two political factors ensured that the party would decline in this election.  One was the poor performance of the UPA-II and the Congress-led state governments as perceived by the people and the other was the issue of leadership or the lack of it as compared to the great show of the same put on display by its main political opponent, the BJP.

As per the National Election Study (NES 2014), in January 2014, 34% of the respondents reported “full dissatisfaction” with the performance of the UPA and a meagre 8% reported “full satisfaction” with the government’s performance [1].  The dent in the image of the UPA-II created by the various scams was huge.  The coal scam, the 2G spectrum scam, the Commonwealth scam, the Adarsh Housing scam, Robert Vadrs’s scam and several other scandals generated a very negative image for the government in the minds and hearts of the people.  The anti-corruption agitations led by Anna and Baba helped in reinforcing the image of the government as a corrupt one, from the top to the bottom, across all sections of people.  The contributions of the AAP in the consolidation of this negative image are not too insignificant.  Another reason that blackened its image particularly among the poor and the backward sections of the people was its heavy dependence on politics of subsidies and welfare-ism – it did not play out the way the party intended.  The NES 2014 collected information on four major schemes implemented by the UPA government, namely, those related to housing, rural employment, medical facilities and pensions (for aged widows and disabled).  The data indicated that only one in every five respondents benefitted from any of these schemes [2].  This indicates that the inability of the state to actually deliver on its promises had a particularly large impact on the very group that the Congress-led UPA was trying to keep by its side – the poor and the marginalised.  The dissatisfaction levels were high and the opponents of the Congress could easily capitalise on this sentiment.

In addition to the lacklustre performance of its national government, the image of the congress got eroded further due to the disappointing performance of its state governments too.  At the state level, the Congress’s governance record could not compare well with its main rival.  In the run-up to the 2014 elections, the perception of the central government in the eyes of the public was very negative and the assessment of the Congress’s state governments was also almost invariably negative.  In states where the Congress was the ruling party at the time of Lok Sabha elections, its performance was rather disastrous.  It was routed in Andhra Pradesh, Maharashtra and Haryana.  It was badly defeated in Assam and could not win many seats in Karnataka.  It could record a reasonable victory only in Manipur, Mizoram and Kerala where the BJP has yet been unable to make its mark.

The factor of leadership also turned out to be a crucial one.  In 2004, the decision of Smt. Sonia Gandhi not to claim the office of Prime Minister earned her goodwill.  However, Rahul Gandhi’s decision before the elections, not to be designated as party’s candidate for the post of Prime Minister did not similarly help the party.  That decision came rather too late and by then the BJP had already converted the election into a plebiscite on leadership [1].  Since the demise of Indira Gandhi, Congress Party has been struggling to overcome the leadership void and Rahul Gandhi who did not have the support of the majority in the Congress for his efforts to rejuvenate the party through its reorganisation was no match for the rejuvenated BJP under Narendra Modi.  In the contest between Modi and Gandhi, the Congress was at a huge disadvantage to the BJP.

Perhaps even deeper structural issues and processes are at the root of the decline of the Congress Party over the past three decades and the 2014 debacle may be just a continuation of that pattern from which it might find it very hard to recover.  Nevertheless, the fact remains that in the 16th Lok Sabha elections the Congress faced an unprecedented decline and a comprehensive defeat.  A lethal cocktail of negative factors resulted in the congress Party proving unable to pick up votes from across different social sections.  In the entire Hindi belt, the Congress won only eight seats; this is partly because of the Congress’s historical inability to re-establish in the Hindi speaking region.  In direct confrontation with the BJP, the Congress faced dismally and could win barely 5% of the seats.  In terms of caste, the Congress seems to have lost all its base among upper, intermediate and OBC castes.  This left the party extremely vulnerable since it had to rely only on SC, ST and minority votes and it was not easy to win seats with such a limited pool of voters.  Even among the SC and ST constituencies, of the 84 seats reserved for SCs, Congress managed to win only 7 and out of the 47 seats reserved for STs, the party won just 5 seats.  The only groups among which the Congress did not lose votes were the adivasis, Muslims and Christians.  This practically gives the party the shape of a party of minorities [1].

In this sense, the elections of 2014 have left the Congress Party without any social constituency of its own.  At the same time, the defeat had meant that voters from practically every social section have turned away from the party and thus, the strength of the party has become weak across all social sections.  Polling only fewer than 20% of the votes is bad enough; but, not polling more among any social group is really the worst part of Congress’s failure in 2014.  This failure indicates the larger decimation of the party than the overall vote share indicates [1].

2.      Growth of the middle class and the drift to the Right

According to some estimates, the size of India’s middle class grew fivefold in the last 10 years and is currently around 250 million people [2].  The Centre for the Study of Developing Societies (CSDS)-Lokniti survey categorises the respondents into four classes: upper (11%); upper-middle (36%); lower-middle (33%) and poor (20%) [3]. Post 1980s and particularly after the 1991 liberalisation, with the growth of India’s economy, rise in incomes and urbanisation, the broadening of the middle class happened at a very quick pace.

There were more voters with a rightward leaning attitude on economic issues in 2014 than in past years.  The reason for this shift is obvious – a mere falling in line with the hegemony of the capitalist ideology at the global level in the absence of any strong leftward undercurrents across the country.  A broad comparative study on Western democracies by Iversen and Soskice (2006) makes the following observation on the middle class: “The middle class, which tends to decide who governs, has an incentive to ally with the poor to exploit the rich, but also has an incentive to support the rich to avoid being exploited by the poor.  In a majoritarian two-party system, the latter motive dominates because the middle class cannot be sure that the poor will not set policies in a centre-left leadership party.”  The 2014 elections witnessed the aligning of the middle classes with the pro-business policies of the BJP.  This is not to imply that the Congress was ever anti-business.  Nevertheless, the economic conservatives (those people who hold that in matters of economy and business, market forces and profit motives should have unbridled sway) exhibited a marked preference for the BJP, the unabashedly unapologetic rightist of the two.  Hence, the 2014 elections saw a bold articulation of the liberalisation policy in the name of development by the BJP;  the party had already travelled a long distance from its own ambiguous slogan of ‘swadeshi’ which it anyway had virtually abandoned when it was in power between 1998 and 2004.  A clear pro-business line of the BJP appealed to a large section of voters who saw it as an alternative to the welfare policies coupled with crony capitalism and mal-governance that India saw during the UPA-led government.  Thus, we saw a huge endorsement of the BJP’s policy stance from the upper, middle and the neo-middle class [4].

Why did the upper and upper-middle classes vote for the BJP disproportionally in 2014?  After all, this did not happen in 2009.  A significant difference between 2009 and 2014 was upper- and upper-middle-class turnout, both in terms of the higher proportions of the population and in the proportion of votes cast.  The total votes constituted by these two classes increased from 26% (2009) to 47% (2014) and in terms of the overall turnout, the increase was from 58% to 68%.  The turnout of the poor at 60% was significantly less than the 68% turnout by the two richer classes [3].  It is noteworthy that 40% of the first-time voters in the middle-class was pro-BJP and among the under-35 age groups (generation that grew up in the liberalisation era) in upper and upper-middle classes were disproportionately pro-BJP [3].

Simple economic dissatisfaction with the ruling government does not explain the pro-BJP swing.  A distinct rightward shift in attitude is indicated by the responses to a question on whether the government should spend more on infrastructure then on subsidising the poor.  Majority of the upper and upper-middle classes are in favour of the government spending on infrastructure rather than on subsidising the poor.  The overriding sentiment among those in the upper-middle class and among those above them is that subsidies and state regulations are economically harmful.  BJP achieved electoral success in 2014 because it managed to rally both social conservatives (in the Indian context, social conservatives are those who say that the government should not make special provisions to accommodate minorities and that reservations based on caste and religion divide India) and those who favour a reduced role for the state in the economy, the economic conservatives.

All through the second term of the UPA, the Congress Party kept oscillating between a pro-poor position and neo-liberal stance in matters of state policy.  This oscillation meant that confusing signals were sent to different social constituencies and the middle and upper classes were apprehensive of the Congress going back to Socialism.  On the other hand, the signals that emanated from the rival camp were unambiguous and helped in heightening the aspirations of these classes.  Shri. Modi’s image as a market friendly, pro-business leader appealed hugely to these sections.  During the election campaign, the BJP projected Gujarat’s economic growth in a huge way and Modi played up the idea that he was responsible for the same.  Its development model based on rapid industrialisation and building infrastructure by allowing free market and free run to private capital and businesses might have generated considerable support among the middle and upper classes cutting across castes and communities.  Along with this, with promises of “no tokenism” and “no special privileges” they managed to draw those who would like the state to minimise its role in the economy by both reducing subsidies and business regulations.

As far back as 1999, in the aftermath of the BJP’s rise since 1989 and against the backdrop of its emergence as the single largest party in 1996, 1998 and 1999, several political observers put forward the concept of a “new social bloc” – a loose coming together of groups, united by relative economic and social privilege that were tending towards the BJP – urban rich, middle classes, upper castes and rising landed peasant castes [3].  At 38% and 32%, the upper and upper-middle class preference for the BJP was more marked as compared to that of lower-middle and poor classes at 31% and 24% respectively.  But, why would 24% of the poor voters vote for the party that represent the interests of the wealthy?  The poor-voters paradox, as it is called, is probably explained by the observation that many amongst the poor, who traditionally supported the Congress, were swayed this time to the right by the popular perception of Modi as a better administrator.  In addition, Modi did exploit his OBC status and his tea-vendor tag to the hilt to woo the OBCs, lower-middle class and the poor from the plank of growth and empowerment.  In Gujarat alone, where the poor had better experiences of Modi’s pro-rich policies, the Congress was able to surpass the BJP by 8% points among the poor.

In May 2014, the rightist forces benefitted immensely from the growth of the neo-middle class.  The ranks of this class which emerged and grew up in the post-liberalisation era were neither liberal nor progressive.  Rooted in traditions and conventions, bereft of any progressive ideological guidance and enjoying the early fruits of liberalisation, the neo-middle class were totally conservative in their outlook, both socially and economically – they were rightist in every sense of the term.  Hence, it turns out to be little surprise that the BJP managed to harvest more votes from this class of voters as compared to what the Congress could garner; Congress sowed and BJP reaped.  Overall, the neo-liberal stance of the RSS-backed BJP on various issues appealed better to the upper, upper-middle, lower-middle and the neo-middle classes.  For the Congress, its socialist moorings proved to be a handicap.

3.      Tactical and strategic rise of BJP

The BJP polled 31% of the votes and won 52% seats in the recent Lok Sabha election.  This was indeed a great leap for the party that had receded to barely 19% votes in 2009.  While a changeover of 12% of the votes is in itself a measure of the social ground the party managed to cover since 2009, the key to its success lies elsewhere – the tactical and strategic steps the party adopted over several years.  On the surface it might appear that the BJP benefitted from the dissatisfaction with the UPA and Congress’s state governments; the higher level of satisfaction with BJP’s state governments; and, its strategic choice of Modi as its leader.  Thus, circumstances may appear to have favoured the BJP in 2014; however, larger processes were at work behind the scenes which helped the BJP project itself as the only credible alternative before the people at the time of the parliamentary elections.

3.1.       BJP’s “social engineering” and “Mandalisation”

The BJP has been a major player in the northern and the western regions of India form the 1970s onwards.  However, its social base remained largely among the upper-caste Hindus who also constituted a large proportion of the urban middle classes that make up the class of social conservatives.  The fact that social conservatives voted for the BJP in 2014 is nothing new; they have always supported the BJP.  However, in 2014, not only did the largest proportion of the OBC’s votes at the national level go in favour of the BJP, but it also constituted the largest share within the votes received by the BJP.  The party also received a substantial proportion of the dalit and adivasi votes in different parts of the country.  It may appear as if the BJP has been able to both forge a political consciousness among the Hindus as ‘Hindus’ and also extend that consciousness to large sections of the SC and ST communities; but, more than such a consciousness across castes and communities, a silent “mandalisation” of the party had taken place over the years.  A tactical transformation of the BJP had taken place which the RSS strategist, K.N. Govindacharya called “social engineering,” which involved the strategy of promoting backward-caste leaders within the party at the national and state levels.

In the late 1980s and early 1990s, the BJP sought to rise to prominence by forging political and electoral support on the basis of the hindutva ideology by taking up the issues of Ram temple in Ayodhya, uniform civil code and the issue of special status for Kashmir.  At the same time, the party faced the dilemma of balancing its older upper-caste character during the Mandal controversy and its efforts to forge a larger Hindu unity for the Ayodhya agitation [4].  In response to these developments, both for purposes of broadening the catchment area for its hindutva ideology and for responding to democratic compulsions, the BJP began to transform itself. The party realised that it has to become responsive to the leadership ambitions of the intermediate castes, the backwards and the dalits and accommodate them in leadership positions.  Kalyan Singh, the then leader of the legislature party in UP assembly, was made the face of the Ram Janmabhoomi movement. The OBC leaders such as Uma Bharati and Vinay Katiyar were brought to the forefront. The social engineering adopted by the BJP saw the party increase its tally from eight to 52 in UP in the 1991 Lok Sabha elections.  The party won 51 seats in 1996, and 57 in 1998, more than one-fourth of all the seats it won in the country [4].  In the 1996 Lok Sabha elections the BJP had emerged as the single largest party pushing the Congress to a second place for the first time.

During the past two decades leaders from middle and backward castes became the face of the party at the national and state levels.  Venakiah Naidu and Bangaru Laxman, both belonging to backward castes from Andhra Pradesh, became party presidents. At the state level, the party projected OBC leaders such as Uma Bharati who became the chief minister of Madhya Pradesh followed by Shivraj Singh Chouhan; Sushil Kumar Modi in Bihar; and Gopinath Munde in Maharashtra [4].  The 2014 election saw a concerted effort on the part of the BJP to expand its electoral support among the OBCs and the dalits with a determination to stage a comeback.  With persistent goading by the RSS, the BJP managed to bring back to its fold almost all the backward caste leaders who had left the party due to internal differences; the re-unions happened in time for the party to present a united front before the public during the elections.  This was topped-off by the rise of Modi – with the active support of the RSS – in the party on the eve of elections to become its chief campaigner and the projected prime-ministerial candidate.  Shri. Narendra Modi had all the characteristics of a plebeian rising to the high level of becoming the chief minister of an important state.  He made optimum use of his humble social origins. As the electoral campaign progressed, Modi went on referring to his backward caste background very explicitly [4].

As the election campaign peaked, Modi became very strident in his references to political rights of the backward castes. He declared that the BJP was no longer an upper-caste party.  Speaking at a rally at Muzaffarpur, Bihar in March 2014, Shri. Narendra Modi emphasised his own lower-caste origins and humble beginnings.  In Kerala, inaugurating the centenary meet organised by the ‘Kerala Pulayar Mahasabha’ in Kochi, alluding to reformers like Narayana Guru and Ayyankali, Modi studiedly mentioned that the saints and social reformers in the past century had belonged to either the dalit or backward sections of the society and declared that the next decade will belong to the dalits and the backwards [4].  As a result, the surge of BJP was evident in Kerala too, but ironically, it seems to have affected the left parties more than it has affected the Congress.

As the 2014 elections approached, Congress had already failed to inspire confidence among the OBCs.  The OBC parties such as Samajwadi Party, Rashtriya Janata Dal and even Janata Dal (United) that held the promise of representing the democratic upsurge and radically restructuring the society had reached a dead-end in their OBC politics due to the perception that they were interested only in perpetuating the political dominion of certain OBC groups around one leader or a certain family.  In this context, the BJP was not only present at the right juncture, but it had skilfully positioned itself as a reliable platform for all Hindus, particularly the backward Hindus who saw an opportunity in BJP’s stance on social justice as well as development. Thus, BJP’s victory this time was a result of a huge shift of voters – cutting across caste, class, regional, gender lines and age groups. The shift was more pronounced among the backward-caste voters, especially the OBCs. About one-third of the OBCs voted for the BJP, and they constituted nearly 40% of all the votes the BJP got in the 2014 Lok Sabha elections.  In addition to the upper castes and OBCs, the BJP received considerable support from the scheduled castes and scheduled tribes too [4].

The “Mandalisation” of the BJP did not lead to an erosion of support for the party among the upper-caste voters.  Probably, the upper-caste voters and the OBC voters have learned that they both can prefer the party at the same time without jeopardising each other’s interests and compromising their positions. For instance, in Bihar two-thirds of the upper-caste voters voted for the BJP, while in UP the proportion went up to three-fourth.  While the BJP successfully attracted the OBCs, its support among upper castes did not dwindle, if anything, it only consolidated.

3.2.      BJP and the regional parties in 2014

Of the 86 registered parties which contested Lok Sabha elections since1989, 64 continue to exist in 2014.  While some dropped off, others have merged with other parties.  Regional parties have been coalition partners of national governments since 1996.  In the 2014 Lok Sabha elections, while parties like the Shiv Sena (SHS), All India Anna Dravida Munnetra Kazhagam (AIADMK), All Indian Trinamool Congress (AITC) and Biju Janata Dal (BJD) among others prospered, the stock of the Asom Gana Parishad (AGP), Rashtriya Janata Dal (RJD), Samajwadi Party (SP) and the Bahujan Samaj Party (BSP) diminished [5]. What explains this variation in electoral success especially since all of them are fairly long-standing parties with solid support bases in their respective states?  It appears that the strategic choices exercised by the Bharatiya Janata Party (BJP) made a difference as to who slipped and who remained relevant.  The approach of the BJP towards the regional parties in the run-up to the elections in May 2014 depended on whether a given regional party was regionalist in its agenda or whether it was just regionally-located.  In the 2014 elections, the regionally-located parties fared poorly compared to the regionalist parties [5]; before discussing any further, a distinction needs to be drawn between regionally-located and regionalist parties that are together conveniently referred to as regional parties.

While both are regional parties in the sense that they have territorially limited arenas of operation they are very different in terms of their programme and agenda. Regionalist parties are tied to particular states and endeavour to promote the interests of the unit they represent. Regionally-located parties do not necessarily have a regionalist agenda and may even aspire to be or assume they are polity-wide parties. Yet, they are relevant only in a limited territorial zone.  Regionalist parties essentially make three types of claims.  One, the so-called national parties are not addressing the interests of particular states and that they can cater to it better; two, regional or state pride, honour, culture and so on must be protected; three, they make demands on the centre to relinquish power on certain subjects and areas. If regionally-located parties do bring up the issue of tweaking centre-state relations, it is in more general terms rather than with respect to any particular state. Regionalist parties on the contrary, invoke loyalty and emotion to a particular identified territory. While all regional parties are regional in spatial-location terms, all regional parties do not necessarily have a regionalist agenda [5].  Compared to other zones, the northern zone has seen a relatively lower number of regionalist parties. Even within the zone, it is in the peripheral regions of the zone, where regionalist sentiments have found space. Moreover, the “centre” has always been associated with the north. The relatively greater homogeneity of the north in terms of language, history, culture, politics, social and economic background has also not allowed the idea of being different to be manufactured.  The other zones geographically distanced from the centre have witnessed a greater number of regionalist movements.  Historically, the other zones have not only been away from locus of power but are also culturally and linguistically different from the north.  It has consequently been relatively easier for parties in other zones to politicise differences and use it as a mobilisation tool [5].

A regionalist agenda which gives importance to a particular state, region, language, culture and so on is often at odds with the framework of a polity-wide party.  While the latter emphasises on commonalities and attempts to play the aggregator, the former stresses on differences. Consequently, competing in a regionalist agenda space was tricky business for the BJP.  A polity-wide party like the BJP therefore constantly has to juggle with multiple and often contradictory demands that came up from different states.  In the regionalist competition space the BJP tactically emphasised and blurred issues to suit its agenda. While it did not out-rightly oppose the regionalist agenda, it did not endorse it either. Most often it pressed mute on the regionalist dimension so that it did not contradict its own position. At the same time, it could also shift its attention to other issues on which it had an advantage and downplay the regionalist agenda.  The party had to maintain unity of purpose and hence could not embrace or be seen to be going along with a regionalist agenda.  Consequently, even in an alliance, the party maintained a distance from the regionalist sentiments of its partner. On the other hand, given the increased competiveness and uncertainty of electoral verdicts, it could not appear to be critical of regionalist parties either, especially when it was not in alliance considering the possibility that it might have to turn to them in a post-election scenario if it fell short of numbers [5].

In 2009, both the regionalist and the regionally-located parties were almost evenly placed. However in 2014 while the seat-share of regionalist parties increased from 105 to 168, regionally-located parties slumped to a mere 46.  The strategy of the BJP gave greater leverage to the regionalist parties as compared to the regionally-located parties.  In the 2014 elections, the BJD, AIADMK and the AITC were among the most successful regionalist parties.  In the regionalist space, the party effectively disguised its nationalistic bias to appear as one among the other parties and highlighted relatively “harmless” issues like development, leadership and governance and kept the door open for post-election alliances with the dominant players.  For instance, in Odisha and West Bengal, the BJP accused the ruling parties without directly attacking their leaders of neglecting development.  An alliance did not mean endorsing the regionalist position; instead, the BJP effectively used the strategy of blurring particular dimensions on the agenda of the regionalist party while highlighting the other aspects to gain tactical advantage.  This stand helped it both to be on the right side of its allies as well as to not dilute its own agenda.

Tamil Nadu is the classic state with the political landscape dominated by regionalist parties. The main competition was between the DMK, one of the oldest regionalist parties, and the AIADMK. The other smaller regionalist parties combine with the regionalist agenda, a caste dimension. They basically represent smaller caste groups who have not found space within the dominant parties. In this election, the BJP opened a new line by aligning with the smaller regionalist parties. Its campaign focused on issues close to the regionalist agenda but which had a wider resonance. These included centre-state relations and relations with neighbouring countries, two perennial issues in Tamil Nadu politics. The Tamil parties have not only treated the centre with suspicion and are vary of any move which appears to reduce state autonomy but have also wanted to have the final word about India’s relations with Sri Lanka.  The BJP in their campaign assuaged regionalist concerns but at the same time shrewdly blurred the party’s own strong-centre thesis. The BJP’s position on the centre-state dimension was crafted in very general terms of adherence to the ‘federal structure’ and the need to respect it in ‘letter and spirit,’ misuse of the office of governor and central machinery like the income-tax department, the CBI and so on.  On the foreign policy dimension the party simply expressed concern about Tamil fishermen and wanted the centre to be more sensitive. While this broad noncommittal position resonated with the regionalist agenda and ensured that the party did not displease its allies or lose votes, it did not make any strong commitments which would have contradicted its own position [5].

In Maharashtra, the main competition has been between two coalition fronts, the INC-NCP and the BJP-SHS.  The SHS’s regionalist agenda has always had a strong communal-nationalist dimension and has therefore gelled with the BJP’s own project.  Strategically, the BJP has either acted deaf or been soft in its response to SHS’s almost violent promotion of its sons-of-the-soil agenda. This position has not only kept its ally in good humour but has also allowed the BJP to maintain its own nationalistic credentials. By downplaying issues which were secondary to its own agenda, muffling issues which put it in a disadvantageous position and by turning the political focus to its areas of strength, the BJP played a tactical game to gain space in Maharashtra. So much so that today it is actually in a position of strength and can actually choose between the two regionalist parties, NCP and SHS [5].  In fact, in the just concluded assembly elections in Maharashtra, the BJP emerged as the single largest party, fighting the election on its own; the BJP deftly out-manoeuvred the regionalist agenda of SHS and attained an unassailable position from where it could “tame” the SHS and make its own decisions regarding government formation.

In Punjab, the SAD-BJP alliance has been mutually beneficial. The SAD is probably the oldest regionalist party in the country and had held strong views on the restructuring of centre-state relations at one point of time. The BJP has consistently been silent on the religious and political autonomist demands that the SAD has put forward from time to time. In Modi’s Punjab campaign the focus was limited to neutral and symbolic regionalist issues. For instance, he spoke of how the Congress glorified their own family while forgetting local leaders.  Similarly, he acknowledged the contributions of Punjab in the domains of agriculture and national security. Emphasising a nationalist dimension which struck a regionalist chord, he spoke calculatedly of the “veer bhoomi” of Punjab [5].  Similarly in Andhra Pradesh too the BJP campaign was high on symbolism when it came to negotiating the regionalist agenda. In his speeches, Modi not only focussed on development and employment, he referred to the former chief minister and regionalist leader Shri. N.T. Rama Rao and also highlighted the supposed neglect and insult of local leaders including, the former Prime Minister Shri. P.V. Narasimha Rao.

In Assam, the BJP in fact hijacked the AGP’s regionalist stand by turning it on its head into a nationalist project. The primary competition in Assam has been between the Congress and the AGP; while the BJP had over time emerged as a third party. The regionalist Assam movement launched in 1976 called for the identification and extradition of all non-Assamese groups and since then the issue of illegal immigration has been a major political issue in the state.  The BJP has constantly highlighted the problem of influx, and with the AGP’s waning appeal, the BJP was able to capture both its cadre as well as mind space occupied by the regionalist party. In this election campaign, it tactically emphasised the foreigner-issue and the land swap deal with Bangladesh but muted the Assamese identity dimension, the other fork of the AGP’s regionalist agenda. The illegal migrants and foreigner issue fits with its overall nationalistic perspective, whereas the Assamese identity dimension does not. As in other regionalist states, the regionalist chord was touched, but only symbolically in terms of Modi beginning his speeches with “Joy Aai Asom” – a slogan of the Assamese agitation,  paying tributes to those who lost their lives in the creation of Assam, and extending local festival greetings. Besides the symbolic gestures, the party did not go very far and chose to focus substantially as in other states, on issues like corruption and development [5].

Regionally-located parties are primarily concentrated in Uttar Pradesh (UP) and Bihar and they did relatively poorly compared to the 2009 results.  Political parties have been constantly drawing and redrawing caste and community lines to find a social combination that holds. Consequently, there has been a periodic fragmentation of both caste groups and political parties in the two states. In both states, the BJP while consolidating its own social base has been strategically targeting the groups left out by the main regionally-located parties, the BSP and SP in UP and the RJD in Bihar. Its alliance with the JD(U) and now with the Lok Janshakti Party (LJP) and Rashtriya Lok Samata Party (RLSP) in Bihar have to been seen in this context.  The party has been successful in presenting itself as vehicle for the non-dominant lower-caste groups, while holding on its own base among the upper castes.  In Bihar and UP, the BJP has followed the same strategy of targeting the non-dominant lower castes to widen its own support base.  For instance, previous studies in Bihar have shown that the lower OBC votes have decisively shifted from the RJD to the BJP-JD(U) alliance. Its present alliance with the RLSP which has its base amongst a lower OBC group, was intended to make good the loss of the JD(U) alliance [5].  Additionally, the OBC-politics of the other main parties of the region had already reached a dead-end, as mentioned in the previous sub-section.  With the BJP projecting its strongly appealing OBC-face – that of Shri. Narendra Modi, the disgruntled OBCs in UP and Bihar – oblivious to all other sensibilities – felt little compunction in joining the BJP-led bandwagon of growth, development and empowerment.  Thus, now it appears that in 2014, the BJP did get its social alliances right, and at just the right time.

3.3.      The Modi effect

Parties, media and academics were unanimous in labelling the outcome of the 2014 elections as a victory for Shri. Narendra Modi.  The rise of Modi as the central figure, around whom the BJP’s campaign revolved, made the election something of a plebiscite on the leader and his policies rather than a choice of candidates in constituencies.  There was considerable disenchantment with the UPA government over its scams and with the Congress Party over its leadership weakness; at the same time, there was palpable attraction for Modi as a leader.  The BJP framed the 2014 elections as a choice between Narendra Modi and Rahul Gandhi. Its victory was secured by a well-planned presidential style campaign around Modi himself.  Opinion polls conducted by Lokniti-CSDS captured early evidence of Modi’s increasing popularity. Modi’s popularity increased in the wake of his appointment as the chief of BJP’s campaign committee in June 2013. It remained steady, with over one-third of respondents mentioning his name as their preferred choice for Prime Minister once he was named the prime-ministerial candidate in September 2013. In fact, Modi was preferred as Prime Minister by more citizens than those who preferred Rahul Gandhi, Sonia Gandhi, and Manmohan Singh combined together [2].  The 2014 elections was the first one since Indira Gandhi’s departure when leadership became an almost decisive factor.  Modi and his supporters surely worked extra-hard towards achieving this objective. But, it is equally noteworthy that the electorate was also prepared to seek a leader – even bypassing regional and caste loyalties.

In 2014, there has been a clear rightward shift on issues related to the role of state in economy; a sizeable chunk of the voters had emerged as rightward leaning on economic issues.  The administrative failures of the UPA government in managing the economy might have played a catalytic role in the emergence of the economic right as an electoral force.  Modi’s campaign stridently emphasised the “paradigm of development” and “economic freedom.”  It was propagated as if this election was all about these concepts just as it was all about political freedom in 1977.  This message carried multiple nuances and was able to attract different economic layers of voters.

Modi’s image as a market friendly, pro-business leader helped the BJP to attract the economic right.  In his campaign meetings, Modi harped upon the Gujarat model of development based on rapid industrialisation by providing necessary incentives to the business houses to setup industries and businesses and focussing on the development of infrastructure such as roads, ports, electricity, water, and so on.  Modi’s widely perceived image as a socially conservative, pro-business leader helped the BJP in pulling towards itself a coalition of social and economic conservatives.  It was Modi and not the BJP that drew the economic conservatives to the party in 2014. Respondents to the NES 2014 were asked whether they would have voted for the BJP if Modi had not been the BJP’s prime-ministerial candidate. The analysis indicated that social conservatives were more likely than liberals to say that Modi’s candidature made no difference as to whether they would have voted for the BJP or not. In contrast, those on the economic right indicated that they would have voted differently (i.e., not voted for the BJP) if Modi had not been the BJP’s prime-ministerial candidate.  In fact, as many as 23% of the upper and upper-middle classes said that they would have voted for a different party other than the one they voted for if Shri. Narendra Modi had not been the prime-ministerial candidate of the BJP [3].

While only 24% of the poor preferred to vote for the BJP, about 31% among the lower-middle-class voters voted for the BJP. It was slightly high among the upper-middle class at 32%, and rather high at 38% among the upper class. In the 2009 Lok Sabha elections, only 22% of the upper-middle-class had voted for the BJP. So, the BJP saw an increment of about 10% of vote among the upper-middle-class voters between 2009 and 2014 [4].  Many among the poor and the lower-middle classes, who traditionally had supported the Congress, probably perceived in Modi a better administrator and voted for him in this parliamentary election.  Modi’s popularity as a good administrator could cut across the social and political landscape of India and it contributed hugely to the success of BJP in the 2014 elections.  This carefully cultivated image of Modi is still mostly intact; the impressive victories the BJP managed in Haryana and Maharashtra are largely due to Modi’s intense campaigns in these two states.

In conclusion, as it stands, this is the first time that any political party other than the Congress has come so close to being pan-Indian in terms of its geographical reach and presence across almost all states.  The BJP has emerged as a national party, growing beyond the confines of the Hindi heartland, although its success has been made possible by the large number of seats it secured in the Hindi-speaking states.  Polling over 40% of the votes in these states is a phenomenal success.  The BJP won approximately 44% vote share and 190 seats of the 225 seats in the Hindi-speaking states, i.e., 85% of the total seats.  Along with its allies, it virtually swept the region by winning 201 seats.  In contrast, in the non-Hindi-speaking states, the BJP won only 22% of the votes and 92 of the 318 seats.  However, on the whole, this NDA coalition managed to perform better than any other NDA coalition could manage in the past [2].  BJP’s success became possible because of the slow but sure process of social groups aligning with the BJP.  The BJP began with a base among the upper and intermediate castes; succeeded in winning over sections of the OBC groups in the 1990s and now has firmly entrenched itself in both upper and OBC communities. This social base has been additionally augmented by the BJP’s ability to move beyond the so-called “caste Hindu” groups (savarnas) and acquire decent support among dalits and adivasis.  The transformation of the BJP, along with the language of development, persuaded many observers to believe that the BJP was shaping as a clear right-of-centre (but secular?) platform. Whether BJP will exercise that option and occupy the right-of-centre position without exciting secular sensibilities or involving claims to cultural majoritarianism is a crucial question that shall be answered in time.

The tactical stand adopted by the BJP towards regional parties proved crucial in the elections.  In regionalist states, the BJP focused more on issues like development, good leadership and corruption rather than positional issues like restructuring centre-state relations and regional pride. If it spoke on the issue of federal relations, it was in neutral and non-committal, vague terms of better centre-state relations. At the same time, in some states it turned regionalist agendas into a nationalist one. In Assam for instance, the party appropriated the AGP plank of stopping illegal immigration but said nothing about Assamese identity dimension. Similarly it associated itself with the nationalist plank of the SHS, while pressing mute on the latter’s regionalist stand.  This selective emphasis and muting of issues depending on how it fitted with its overall programme opened up enormous possibilities for the BJP.  First, it allowed it to make inroads in some states like Assam and also consolidate itself in states like Punjab, Andhra Pradesh and Maharashtra.  Second, it did not antagonise regionalist parties, almost as if preparing for a post-election scenario.  This differentiated campaign strategy gave regionalist parties greater space as compared to regionally-located parties.  In the regionalist competition space, the party campaign was tangential and there was a conscious attempt not to hurt regionalist sentiments, whereas in non-regionalist states the BJP was relatively unconstrained. The party aimed to consolidate its own social coalition while weakening that of the others. The non-regionalist parties may have done poorly in 2014; however, it is probably not the end of the road. The BJP will have to work very hard to maintain its newly stitched social coalitions, if past experiences are anything to go by.

The magnitude of BJP’s victory in this election presents a serious challenge to the BJP itself as much as to other political parties.  Naturally, the challenge for the BJP in the near future is to keep its winning coalition together.  It would be naive for the BJP’s leadership not to realise that maintaining the stunning vote-seat conversion ratio that the party achieved in the 2014 elections and repeating its exemplary performance in Uttar Pradesh will be difficult in the future. So if it wishes to maintain its majority, the BJP will need to build a wider and deeper organisational base and expand its pockets of influence. Moreover, as the incumbent Congress’s loss in this election is closely tied to non-performance, massive corruption, and failure to deliver welfare benefits, Modi and the BJP need to deliver on the promises they both made during the campaign. The party needs to perform and Modi needs to deliver more than shrill speeches.  The election of 2014 marked a moment when the voters looked forward to a strong leader and chose one when a party presented them with such an option.  Indeed, there is no doubt that nations require strong and decisive leaders, but extending this to the point where it transfigures into leader-centrism would never auger well for democracy.  Unfortunately, we are now witnesses to the unfolding of precisely this rather unhealthy trend at the national level in the form of the emerging Modi-Shah axis; the extent to which this trend shall grow in the existing political conditions will be observed with keen interest.

The ‘Hindu’ coalition on which the BJP depends for its survival is fraught with tensions.  Such a social coalition can survive either through a constant reference to the “other” in the form of the non-Hindu, by an invocation of the Hindu essence of the Indian society, or by bringing about a dramatic economic turnaround. Just as a generous construction of hindutva is based on inclusion of backward, dalit and adivasi communities, it is also predicated on an exclusion of the non-Hindu, especially the Muslim.  Apart from the sparse support that BJP could muster among Muslim voters, the fact that it does not have single member in the Lok Sabha from Muslim community that constitutes about 13% of India’s population is an alarming feature of the new ruling party.  On the other hand, the alliance of the sections of middle and lower middle classes tends to produce exclusion of the poor from the new social contract. Such exclusion can be viable only if the numbers of the poor are fast reduced. These tensions would pose multiple challenges for the BJP, both as a party and as a government. Given the levels of poverty and deprivation, and low levels of human development, massive expenditure of the state on welfare is still necessary. A drastic no-holds-barred policy measures in favour of market forces may accentuate income inequalities in the society causing a backlash from those who lose out in the process of unbridled implementation of these so-called economic freedoms.

Finally, it can be safely predicted that the weakening of the Congress as witnessed in May 2014 is likely to be a long-term trend as evidenced by the results of the recent legislative assembly election results in Haryana and Maharashtra.  It is highly unlikely that the Congress will recover its lost ground at the national level in the near future.  The entire Congress Party machinery has been going around the Nehru-Gandhi axis for far too long and the axis is now badly worn-out; a collapse looks very much imminent.  At this historic juncture, the role of the Left parties should be to rally all the progressive forces to hasten the collapse of the Congress and thereby occupy the political space thus left open in the wake of Congress’s collapse.  If such a scenario arises, national politics shall henceforth be not one of petty squabbling between bourgeoisie parties of differing shades, but it shall be an ideology based political battle between the group of progressive forces and the ‘sangh’ of reactionary forces.

REFERENCES

[1]   Palshikar, Suhas: “The Defeat of the Congress”, Economic & Political Weekly, Sept. 2014, vol. XLIX, No. 39, pp 57-63.
[2]     Chhibber, Pradeep & Verma, Rahul: “The BJP’s 2014 ‘Modi Wave’ – An Ideological Consolidation of the Right”, Economic & Political Weekly, Sept. 2014, vol. XLIX, No. 39, pp 50-56.
[3]     Sridharan, E.: “Class Voting in the 2014 Lok Sabha Elections – The Growing Size and Importance of the Middle Classes”, Economic & Political Weekly, Sept. 2014, vol. XLIX, No. 39, pp 72-76.
[4]     Palshikar, Suhas & Suri, K.C.: “India’s 2014 Lok Sabha Elections – Critical Shifts in the Long Term, Caution in the Short Term”, Economic & Political Weekly, Sept. 2014, vol. XLIX, No. 39, pp 39-49.
[5]   Kailash, K.K.: “Regional Parties in the 16th Lok Sabha Elections – Who Survived and Why”, Economic & Political Weekly, Sept. 2014, vol. XLIX, No. 39, pp 64-71.
Iversen, Torben & Soskice, David: “Electoral Institutions and the Politics of Coalitions – Why Some Democracies Redistribute More Than Others”, American Political Science Review, May 2006, vol. 100, No. 2, pp 165-181.

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